retailM™ – Providing customers with a convenient and efficient mobile shopping experience

retailM™ leverages the full capabilities of today's leading mobile phones to deliver the ultimate mobile shopping experience for shoppers whilst on the move. Shoppers can look to their mobiles to locate nearby stores, research products, get new product updates, access the retailer’s newsletter and take advantage of special mobile-only offers. retailM™ helps you to reach your customers 24 hours a day, regardless of where they are.

A location based experience

Among the features differentiating mobile phones from desktop computers, few are more important than location. Modern mobiles phones are capable of self-determining their location using GPS which can intuitively locate shoppers and deliver relevant information about the retailer to the palm of the shopper’s hand.

Choice and flexibility

retailM™ can be used on the revolutionary iPhone and iPod Touch leveraging groundbreaking iPhone technology like the Multi-Touch interface, the accelerometer and GPS mapping. It can also be used on hundreds of other mobile phones including BlackBerry, HTC, LG, Motorola, Nokia, Palm, Samsung, Sanyo and Sony Ericsson.

It only takes 4 weeks to deploy - retailM™ is based on open standards, which ensures easy and rapid integration with a wide range of data sources from any legacy or third-party application, allowing retail data and functionality to be incorporated quickly and easily. There are also pre-built connectors from retailM™ to leading retail applications, reducing deployment time even further. Once you are up and running, dedicated account management is at hand to manage post implementation requirements.

retailM™ provides retailers with a branded mobile application giving shoppers an enriched shopping experience.

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Features

GPS enabled store finder
Shoppers can use the store finder to find their nearest store. The information presented about a store can include the phone number and a click-to-call button, hours of operations, special features of the store, maps with directions to find stores and time sensitive information such as product demonstrations, sales or events.

Find a product
A common desire for shoppers is to find the nearest store that stocks an identified item. Using the product browsing or searching capability - typically by brand, category, or by best sellers - shoppers can view item details and the closest store location that stocks the item. This can be linked to a click-to-call to reserve the goods at the store and pick it up later.

Generating gift ideas
retailM™ provides shoppers with easy access to a variety of the best and most popular gift ideas. It can be updated daily with exclusive offers and special promotions for frequent shoppers.

Supports coupons and promotions
Trigger shoppers to make a purchase. Link couponing with location based information and product availability so that a coupon can be precisely targeted. This creates innovative campaigns, such as presenting a shopper with a coupon that expires in one hour for a product in the nearest store.

Display marketing campaigns
Enable shoppers to view images of advertising to enhance effectiveness, visibility and reach of the campaign.

To learn more about retailM™ and how oMbiel can develop a compelling mobile presence for your stores, contact us today on +44 (0)121 616 0440.

Benefits
  • Improved retailer reputation
  • Enhanced brand awareness and visual presence
  • Increased customer loyalty and satisfaction encouraging repeat visits and store transactions
  • Increased trigger impulse purchases
  • Maximised value of marketing campaigns
  • Supported on a broad range of mobile phones
  • Easily downloaded to the iPhone from the Apple’s App Store, through the iTunes website or from the retailer’s website
  • Intuitive to use with a superior user experience optimised by device type and screen size
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